Yaguara on The CRM Sushi Podcast

Wes Schaeffer
December 12, 2018

How modern teams use real-time data to set, measure, and meet goals

Sugarcane rum…
No trademark issues
Focused on e-commerce companies
Jonathan is a coder/developer at heart (Yes, a Geek!)
Background in medical coding for EHR (Electronic health records)
Started his first company right out of college
With his background in decision-support
Like a fitness tracker for your business
Growth management
OKR—Objectives and Key Results
- Google
- “Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs” by John Doerr
Qualitative goals
- Be confident
- Lose weight
- Feel better
Key Results are the children
- Lose 20 pounds
- Have 6-pack abs
Set the right objectives
Measure them
They aggregate the tools companies use in traditional performance management
Most users aren’t highly technical and most tools look at lagging indicators
Provides templates so you’re measuring the right things
Focused on the mid-market
From 8 to 200+ companies in the last 7 months while in beta due to word of mouth
It’s a strategic tool vs. a tactical tool
Read-only now