Would You Like Fries With That?

What a simple question.

What a powerful question. What a profitable question. (Shhhh. It’s also a script. But more on that later.)

The right idea. The right question. The right program. The right offer at the right moment can double your sales quicker than Obamacare can tax it.

Alka Seltzer DOUBLED sales when, on the advice of Herta Herzog, a motivational researcher and marketing consultant, they changed their TV ads from showing one tablet being dropped into a glass water to two. (“Plop. Plop. Fizz. Fizz. Oh what a…”)

Southwest Airlines added $100 million in annual revenues by offering 15 passengers each flight to buy their new Business Select class (to which I’ve contributed more than a few dollars.)

But the average and ordinary entrepreneurs and sales people of the world are comfortable. They are not looking for ways to double sales.

“Double sales? DOUBLE SALES!? Haven’t you seen the news you dang sales whisperer consulting dude? We’re in a RECESSION!! We’re just focused on HANGIN’ ON! HANGIN’ ON, ya heard me? Double sales? What are you smokin’? Come back next year.”

I know it has been a tough adjustment since the 2008 collapse. I think we will not only have a tougher time for longer than Katie Couric wants you to think, but I also think our economy (both domestic and internationally) and the buying habits of our country, are changed forever.

“Those who expect moments of change to be comfortable and free of conflict have not learned their history.” ~Joan Wallach Scott

If you are willing to get up a little earlier, work a little smarter, seek the council of those with expertise beyond that of your own, craft your unique selling proposition, train your staff better, raise your expectations of everyone around you, challenge the status quo, take a fresh look at everything you do, and question every belief about sales and marketing you currently hold—this can be the best year of your professional life.

But if you approach business and life with an attitude of fear…If you are settling into your “prevent defense”…If your fear of loss outweighs your desire to take bold action, well…

“Fear of loss, a path to the dark side is.” ~Yoda

To continue on your journey to greatness, simply finish reading this book.

Then, review the Resources section and spend quality, focused time browsing the additional materials I provide for free such as The Sales Podcast, The Sales Agenda, the SlideShare presentations, The Weekly Whisper, and more.

Maybe invest in “The 7 Deadly Sins of Selling” or “Making Good Money IN Bad Times” CDs I sell for a few bucks or decide to jump head first into a training or coaching program you think you can’t afford and watch what happens.

Money loves speed. Success favors the bold.

Here’s wishing you the gift of focused, bold, decisive action. ~✯~

Market like you mean it. Now go sell something.