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Wicked Reports on The CRM Sushi Podcast

Author

Wes Schaeffer
October 25, 2017

Find the TRUE ROI of your ads and marketing efforts

Stream below or right-click here to download the episode. 

What You’ll Learn In This Episode of The CRM Sushi Podcast…

  • Scott Desgrosseilliers

  • What’s your ROI on your ad spend?

  • Now he has 400+ customers in just two years

  • Make profitable, data-driven marketing decisions

  • Trust, understand, and interpret your data

  • Patent-pending sales-attribution and analytics platform and done-for-you data analysis

  • “The world does not need another pie chart.”

  • He only shows verifiable data

  • Facebook offline conversions

    • The pixel didn’t capture the sale

    • Maybe someone calls in and orders or they sign up for a subscription so that’s not tracked back to Facebook

  • WickedSmartz are produced from the Wicked Reports

  • Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy

    • First click | first opt-in | last click before a sale | Re-opt-in

    • Ad platform measurement ignorance

    • Pixel-based system inaccuracy

      • Misses the most valuable customers: those who make multiple purchases

      • Multiple devices

      • Must program the “value” of a customer on every Thank You page

      • Limitations of existing competition like Google Analytics, which requires you to set up Events, etc. It’s hard to setup

      • SMB staffing and expertise issues

  • Demo Key Points

    • See the value of leads over time

      • “What should I do with this information?”

    • What are your best emails?

      • By revenue

      • By clicks

    • Potential ad targeting to make money

    • Areas you are losing money that need monitoring

    • Potential missed opportunities

    • Where did you find your best customers?

    • Sales by Days

    • Sales by Hour

  • Facebook Attribution is coming out now

    • 95%+ of customers are setup within 48 hours

    • Auto-track the ads for you

  • Moving towards auto-tracking emails

  • Integrates with:

    • Infusionsoft

    • Ontraport

    • HubSpot

    • Maropost

    • MailChimp

    • 1ShoppingCart

    • Facebook

    • PayPal

    • Limelight Networks

    • Actionetics

    • Shopify

    • ActiveCampaign

    • CallRail

    • Klaviyo

  • Bid calculators

  • Key stats for your new demo is available

  • Facebook Markting Partner

Catch Up on Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference

  • Take The CRM Quiz: get a free consultation with me

  • Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

PODCAST INFO:

SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast