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Why Your Keynote Speech Should Fail, With Grant Baldwin

Author

Wes Schaeffer
February 19, 2020

The 5 Steps To Becoming a Paid Speaker

Click here to download the episode. 

Sales Tips you’ll learn today on The Sales Podcast…

  • How to get more paid speaking gigs

  • Hopium is not a strategy

  • The 5 steps to get paid speaking gigs

    • Select a Problem to Solve

    • Prepare and Deliver Your Talk

    • Establish Your Expertise

    • Acquire Paid Speaking Gigs

    • Know When to Scale

  • Be the steakhouse, not the buffet

  • Get your website and demo reel up

  • Reach out and speak to people who already put on events

  • What are your speaking goals?

    • Wanna speak 75 times a year? You better have a broad talk.

    • Wanna speak a few times a year? You can be more focused.

    • What’s the market demand/interest?

  • See if there are other speakers in your niche/industry and at the same stage/level in their careers/life

  • You need to see other speakers in the area. It proves there is need/want/demand.

  • You’ll never be sure so get started. You can evolve your talk. “It’s not a tattoo.”

  • Give the same talk with “modules” but unique points/examples for the audience

  • If you’re having to create a brand new talk each time you speak…you’re in trouble

  • You need the feedback to make your talk better so have a standard speech

  • When you should speak for free. Know why you’re doing it.

  • How to know your fees

  • When to use slides

  • Slides should be an enhancement, not a replacement for your talk

  • The audience takes their cues from you

  • Why Grant hopes you fail in your talk

Links Mentioned In The Sales Podcast