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- Why Thrust is a Must With Mike "C-Roc" Ciorrocco
Why Thrust is a Must With Mike "C-Roc" Ciorrocco
Got his hands full on purpose
He wants to be a superhero to people
Wants people to see their greatness
Got into some dark spots when he was idle
He goes hard and his wife lets him know when he’s pushing too hard
He’ll message people on Instagram and he hit up a guy there and went Live and now he’s doing
How to define success
Make incremental progress
Thrust is a must.”
Not a big timeframe guy
Not a procrastinator
Do you have a responsibility problem?
Blaming and waiting comes from not taking responsibility and that leads to procrastination
Become a puppet-master, not a puppet
It never feels good to blame people
The victims are never happy
Grew up in a broken home…saw the child support and custody battles…lots of conflict
Was living with his dad for three years and it traumatized him
By age 11 he told his mom to file papers and get him out of there
His dad was his hero…owned a masonry business…big strong hands and arms…wad of hundred dollar bills with a rubber band around it…threw a $100 bill at him and said “You’ll need this when you and your mom are out on the streets.”
He’s stubborn to a fault
He knew others have gone through similar setbacks
Made up his mind to lead by example
His concept is rocket fuel: turn all the toxic crap in your life and convert it to rocket fuel
Started in sales in 1998
Dropped out of college with a 4.0 and he realized he never partied until he got to college
That was not him
He tried to please others in the cocoon of school
It got him off track
Was cutting his teeth at in-home sales
Closing deals that night…for nine years!
He was partying when he wasn’t working
But he felt anxious. He knew he wasn’t built for this.
He was not going at his full potential
Visualize your ideal life
Got into real estate and mortgages but he hated showing houses
His buddy was 90 minutes away at his mortgage office
Drove that 3-hour roundtrip for five years
Took a line of credit to have about three-month’s salary
It was a “burn-the-ships” moment
Don’t have a Plan B
He was with them for 12 years but the owner did some dirty things
He brought 22 employees with him to a new mortgage firm
He and his partners took minimum wage for six months and lived off credit cards
Got into $175k in debt from the company that backed him because they believed in him
I’m grinding like I’m broke.
Take yourself to zero. Grant Cardone
I gotta make it happen right now.
He invests money now in businesses, mentorships, programs, etc.
Constantly getting rid of his money.
Do your fact-finding and help solve problems
Don’t approach prospecting to close a deal. It’s to get out of obscurity and get known.
Only the good loan officers are still making calls
Don’t think about competing. Think about dominating. “I’m the best. I dominate this market.”
Get a big pipeline of prospects
Without that, everything becomes a problem
Be obsessed about growing the top of the funnel
It’s a timing thing, but your customers are always one deal away from being let down.
Be creative. Stay in touch.
Get C-Roc’s book, “Rocket Fuel“
Sales Growth Tools Mentioned In The Sales Podcast
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