What You Must Do to Monetize Social Media Advertising, Traci Reuter

Wes Schaeffer
August 24, 2019

How To Advertise on Social Media Today

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Runs nearly $4 million in ad spend
All businesses can benefit from Facebook advertising
She’s not a big fan of LinkedIn ads
LinkedIn is good for old school outreach
You need to have a system to follow-up with your prospects
Prospects are distracted due to the noise in the marketing world today
Are there too many ads?
Facebook is out of inventory
Ad costs are increasing
You need a strategy
Change your ads for the platform
People follow brands on Instagram
Emojis and hashtags make more sense on Instagram
Have great images on Instagram ads
Start with Instagram
You can run ads on Instagram without an Instagram account from Facebook
These platforms change almost daily
Data collection is priceless, so don’t feel bad about investing in advertising that may not work exactly as you hoped
Spend some of your own money to learn
The 3 Pillars To Successful Social Ads
Tactics change but strategies don’t

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