Use Smart Outbound Sales To Grow Your Sales With Ankesh Kumar

Wes Schaeffer
November 11, 2019

Reach Overwhelmed Prospects and Standout

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From India originally, raised in London, lives in Palo Alto
The art and science of sales today
Prospects are overwhelmed
On-page chat is a marketing function
He is doing outreach with LetsChat
Puts sales engagement bots into the body of the email
Prospects can self-educate but still message/chat with you
The prospect doesn’t have to share their mobile number with you, which puts them at ease
No app needed
Inertia is tough
Integrating into current platforms like Salesforce
Know the use case for your solution
Know where your prospects are in the Buyer Journey
Incoming leads
Use sales engagement bots to dis-qualify
Leverage “break up” emails
Sales is communication
You need some automation for chat if the salesperson is not available
Had a developer on his team for his previous company
Built an Alpha version in four weeks
Go from “Ah-ha” to validation
Got early trials and adoptions within 3 months