- Fixer Wes
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- Turn Lurkers Into Leads With Leadferno on The CRM Sushi Podcast
Turn Lurkers Into Leads With Leadferno on The CRM Sushi Podcast
Wes Schaeffer
August 11, 2022
Took five days over email to try to buy a boat when it could’ve/should’ve been a 5-minute discussion
SMS helps you convert lurkers to leads quickly
High risk and high reward to build your own
Text blasts are great for e-commerce
Consumers like the two-way features of text, i.e., it’s a utility
Broke code in early 2021
Sept 2021 went to market
“The Lead Box” is always visible for the consumer to engage
Customize the buttons and the movement
Channels
Put the top conversions in front of the customer
Go right to text
Link out to any URL like your scheduling tool
Click to call and track it
Primary button
Icon (he recommends including “Text” since it’s a game changer!)
Reporting
Google Analytics
Funnel
Message with Facebook Messenger and Google Business Messages
No broadcast SMS, purely one-to-one
“Add to Contacts”
Free 800 number
Can port over landline
Turn lurkers into leads.”
All, Unassigned, Me folders
First-come, first-served by sales reps
Transfer communications
Management can oversee conversations
Orange, Green, Blue, Grey
Integrates with CRMs, but the SMS is sent from inside Leadferno
Zapier integration and an API for custom integrations
Instant auto-reply to establish immediate contact
During business hours
After hours
Run multiple profiles
Segmentation of inboxes
Service departments or locations
Have one account but multiple profiles for each location
Everything is time-stamped and user-stamped
Shortcuts, i.e., snippets
Team
Personal
Conversations can be transferred/assigned
Schedule texts in the future for follow-up
Closeout conversations as Won or Lost
Start new conversations
I hate convincing prospects
Service requests
Google reviews
Two-week free trial