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Travis Chambers Shares How To Make Scalable Social Videos

Author

Wes Schaeffer
October 27, 2017

You must get these two things right to grow your sales with scalable social videos

Stream below or right-click here to download the episode. 

  • Selling at scale

  • Large-production videos

  • Run them as ads on Facebook and YouTube and test them with the credit cards of the buyers!

  • Makes assumptions when making the video about what is on the mind of the customer

  • For example, Nerd skin care company, they assumed

    • customers want all natural

    • that the active ingredient of typical cream is bad

    • that it’s better to activate your own body’s defenses

  • Do the same thing with images in your ads

  • Send them to your home page

  • Sometimes volume and reach is more important than specificity in your ads

  • You’re charged a lot of money to reach a hyper-targeted segment

  • Viewers will self-select with video ads

  • Use retargeting to get back in front of prospects and present your other points to bring them back

  • Digital ad spending has overtaken traditional advertising

  • You need to get their attention, but you also need to build a relationship

  • Create a powerful message

  • Tell a memorable story

  • Don’t underestimate the value of entertainment and shock value

  • Focus on the sale, ultimately, over being creative

  • Video doesn’t have to always be expensive

  • The most important aspect of your video ad is your writing

  • Don’t try too hard

  • They used to make TV-oriented videos, but now they’re doing more video with spokespeople

  • They are abandoning the viral, big, crazy ads

  • Lots of ads in the newsfeed vs. the right column with an auto-play and a “Learn More” button

  • Then remarket in that newsfeed

  • Include closed captioning (over 60% of videos are watched on silent mode)

  • His biggest success has been with 3-5 minute video ads

  • With a TV commercial, you have more time to be more cinematic and develop the story

  • With digital advertising, you need more energy

  • With a spokesperson, there needs to be a gimmick

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