This USMC Veteran Loves The Smell of Coffee In The Morning, Ian Melancon

About Today’s Guest on The Sales Podcast

Ian Melancon has been in his family’s coffee service business for 16 years. Hear how he is re-branding and expanding this South Louisiana business with the help of family, friends some gold ol’ USMC grit and determination. You can now find their coffee online, and in area Whole Foods and Fresh Markets.

Greatest Sales Success

• Simply building and expanding since 1996.

Rubber-Meets-The-Road Tip

• Keep it simple and focus and do what you do well.

• Stay consistent with your advertising.

• Cold calls still work but leverage existing clients to warm up the call.

• Know your numbers.

• Hire slow. Fire fast.

• Test your new hires. (He uses the DISC assessment.)

Links Mentioned

• Visit the River Road Coffees home on the web

• Visit River Road Coffees on Facebook

• Wes’ program for sales managers, NoMoreSalesDuds.com.

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Now go sell something.