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The Value In Niching Down To Grow With Jakub Hon

Author

Wes Schaeffer
July 13, 2023

As a frustrated AE, Jakub set out to help tech companies grow their sales

Professional Sales Tips you’ll learn today on The Sales Podcast …

  • Started 7-8 years ago when he and his friend were in sales

  • Moved back to the Czech Republic from the Netherlands

  • Sales outsourcing focus back then

  • Probably didn’t start the right way

  • Moved into consulting from BDR outsourcing

  • There was no sales organization and no development in his company when he was an AE

Related episodes and posts

  • It was a €4 million company with 50+ salespeople

  • Took three years to find a sustainable model

  • The margins weren’t there

  • The projects were small

  • They were starting to do consulting

  • Works with small businesses needing clarity and defining a sales process, and getting their CRM working with the basics

  • Next are those wanting to grow from 10 to 70, but they have no sales methodology and helping sales leaders lead.

  • Maybe inbound is fine, but they are not good on outbound.

  • Start with 2-3 BDRs for outbound to get traction.

  • They put one of their own consultants on board who knows their structure and playbooks.

  • Many small businesses have CRMs but don’t use them.

  • This is also true of bigger companies.

  • Highly focused on the tech industry.

  • Well-established in their space.

  • Tech is fast-moving.

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Many small businesses have CRMs but don’t use them.

Sales Growth Tools Mentioned In The Sales Podcast

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