- Fixer Wes
- Posts
- The Proven Secret To Master SEO With Matthew Woodward
The Proven Secret To Master SEO With Matthew Woodward
Wes Schaeffer
October 08, 2019
The Human Side of SEO
Click here to download the episode.
Sales Tips you’ll learn today on The Sales Podcast…
Humans have not changed in the online space/SEO
The principles of sales and marketing have not changed
Don’t get sidetracked with the tools
Remember there are humans on the other end of the screen
We are easier and harder to reach
Make people laugh
Follow the process and court your prospects like a date
Don’t skip steps
Add value
SEO is both inbound and outbound
Inbound links are a “voting system” but not all links are equal
It’s a stacked election
Don’t get obsessive backlink disorder
Getting backlinks starts with creating something worth voting for by other websites
“Are you proud of the content you created?”
Organize your website as you would a brick and mortar store
Study your competition to see what’s ranking and create better content
Do you need to 10X your content?
How to do copywriting like a professional
How to hire a professional copywriter
Questions to ask when interviewing a professional content writer
How much to pay for copywriting
No reason to struggle today
Social media is also an election
Do social media to connect with humans
Google Optimize is a free tool for split testing
He’s not big on social media and does well
He started an SEO blog in 2012 and didn’t want to use social media to promote it
Forums were a big thing back before social media and the humans that use them have not changed
He engaged the community
He starts niche sites all the time currently
He love problem-solving content
Help people first
How to improve your website speed
Why buy expired domains (use Spamzilla)
Should you have footer links for SEO?
How can I help you?