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The Legacy of ‘The Rice and Beans Millionaire,’ Bryan Eisenberg

Author

Wes Schaeffer
December 28, 2022

Create the legacy you want to leave for your children

  • His dad met a guy in the 80s when he was the VP of a bank

  • A Hispanic client came in weekly with $50k in cash in a duffle bag

  • This was an inspiration for the book

  • Live within your means

  • He valued his money and enjoyed his life

  • A day in April, his boys were home from school and asked if they could play catch

  • Bryan loved that he had the freedom to play catch in the middle of the day, middle of the week

  • He focuses his energy where he values it

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  • This book is a legacy book for his kids.

  • He asked his friends for a legacy book recommendation and found a hole in the market.

  • He and his brother mapped out the big principles.

  • Understand people.

  • Find your revenue blindspots.

  • Focus on your core principles, or trouble creeps in.

  • Budget for word-of-mouth marketing.

  • Roy Williams doubles down on word-of-mouth marketing.

  • Most businesses ignore word-of-mouth marketing.

  • We must entertain our readers.

  • Let AI/ChatGBT write your first draft.

  • Create your swipe file, so you’re not looking at a blank screen.

  • We have to shape young minds.

  • His book is aimed at helping younger people get on the right track.

  • “You’re going to suck when you start.”

You’re going to suck when you start.”

  • Focus on intentionally getting better.

  • There are always opportunities to learn new things.

  • Bryan is a former social worker and teacher.

  • We strip people of the dignity that comes from working hard.

  • His brother, Jeffrey, was working and wanted to have a relationship with his younger brother, Bryan, with whom he didn’t have a great relationship as children.

  • Bryan “hacked the code” at 13 when he was modifying chat boards to get people to visit sections he wanted them to.

  • He had a patient who had been in hospitals non-stop since she was 12.

  • The customer is always right because it’s their world, so we have to meet them where they are.

  • Great salespeople have great empathy.

  • Avoid The 7 Deadly Sins of Selling and “The Stepford Salesperson.”

  • The Golden Rule applies in sales.

  • Budget for word-of-mouth.

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