The 7 Steps To Ethical Persuasion With Akbar Sheikh

How to stand out and make every sale in a noisy world of internet marketers  

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Sales Tips you’ll learn today on The Sales Podcast…

• Humans are inherently good people

• Lack of training makes salespeople become scoundrels

• Bots are tools but you must implement a personal touch

• Become fanatical. Have conviction to grow.

• Consumers are lucky right now. Marketers are forced to put out their best stuff up front.

• Businesses are forced to serve.

• Connect with your market. Create great content and connect.

• He has always had a tech guy so he can work in his area of expertise.

• Seven steps EPOP—Ethical Principals of Persuasion

  • Copy / Messaging

  • Authority

  • Scarcity

  • Likeability

  • Reciprocity (grossly under-utilized)

  • Tenacity

  • Social Proof

• Fix those and you’ll sell

• Are webinars played out?

• “I love it when it rains. It washes all the scum off the street.”

• Level up. Make sure everything that represents your brand is great.

• To give more you must make more.

• Do these three things

  • Get your mind right

  • Get a good coach

  • Implement

Related Articles:

• Steven Sisler Helps You Know What Makes You—and Your Prospects—Tick

• Use Mind Reading To Close Sales With Ian Rowland

Links Mentioned In The Sales Podcast

• Connect with Akbar Sheikh at his website

• Get a copy of his book for free here

• Follow Akbar Sheikh on Instagram