The #1 Ghostwriter In The World, Joshua Lisec

Wes Schaeffer
June 17, 2022

Joshua Lisec

Lessons from billionaires
They all have a process
They have a startup they bootstrapped
They threw themselves into their businesses for 12+ hours/day for 2-7 years
Focused on customer acquisition
Followed “The E-Myth”
They saw themselves as the entrepreneur from the beginning
They are visionaries
Their explicit goals were to build a business so valuable they could sell it
They do three things
- Does something better, faster, cheaper than the competition
- Makes people feel better, easier to use, less frustration
- Quicker ROI
Earning more than they spent

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They sell once they build a solid business
Transition into being a meta-entrepreneur
Now they buy and run multiple businesses in the same space and has one acquire the other
Buy a business run by an owner/CEO who runs it like they are an employee
They are excited, fast talkers
They are not doing things that keep them stuck
They are not answering customer support emails
They are not filling out paperwork
They are not tweaking the logo
Legacy, emotional value
About 85-90% of us “have a book in us”
Gain “first-author advantage”
Become the expert, the authority, the expert
Mail an autographed copy of your book to your ideal prospects
People have good attention spans for good content
Books that get finished can become best-sellers
Create flow
Get the headline right
Open the loop, open another, open another, close the most recent, then the second, then the opening loop

Gain first-author advantage.”

Existing customers are much more likely to buy from you than a new prospect
When they buy your book, they have self-identified as someone who invests in their own growth
Make four offers from low to high
- Book
- Course, masterclass, guide, community
- Coaching, consulting so you can engage with my team
- Done for you
“Become Immune to Manipulation,” by Noah Revoy
Dr. Philip Ovadia, “Stay Off My Operating Table”