The 1 Call Closer, Richard Mugica

Wes Schaeffer
September 05, 2022

Expand the gap to close the sale

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End with the vision.
Expand the gap.
What they say during the process lets you know if they really need time to think it over.
Objection handling should not be your focus.
You’re getting objections because you have a flawed process.
Men hear “yes” 99.9% of the time when they ask their girlfriends to marry them because they know they are ready.
Pay attention to the chemistry on the call.
There are order takers, and there are closers.
You need to change their mindset.
Get them to believe in what they’re selling.
The more people pay, the more they pay attention.

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