Send Drunk Emails To Make More Sales With Jon Buchan

Wes Schaeffer
October 05, 2018

Write drunk, edit sober is too much work. Just hit send!

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Worked at the bottom in digital marketing agencies and quit at the top
Wanted to run an agency where he never had to do anything that made him feel sleazy
He struggled after a year and after drinking one note he fired off an email to the biggest companies out there and it got him leads!
First email was bulk
Now he recommends doing private emails
He created a 36-page e-book and shared it in the Traffic and Copy group
He drove people to his new private Facebook group
You can pretty much give everything away for free and they’ll still want more
Search #FoundTheFerrett on Twitter
People want to learn how to create these on their own
Be disarming and self-effacing and understated
He never studied copywriting
He watched a lot of comedy as a kid and followed joke formulas to his writing
He then got formulaic to reverse-engineer his work for his clients
“Always Be Winning”
Working within strict confines forces you to be more creative
They are people first and professionals second

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