SEMRush on The CRM Sushi Podcast

Wes Schaeffer
March 03, 2020

Do SEO, SEM, SEA, and more with this powerful platform

Stream below or right click here to download the episode.

SEO vs. SEM vs. SEA
- Search engine optimization
- Search engine marketing
- Search engine advertising (a little more straightforward)
Content is still king in SEO
SEO is not dead
11 years with 800+ staff in the company
Online visibility management & content marketing platform
2 tools in 2008
42+ tools now
- SEO
- Content
- Advertising
- Competitive Research
- Social Media
Sales, BizDev, & Affiliate Teams
Menu
- Competitive Intelligence Add-On
- Advertising
- Content and PR
- Social Media
- Management
Competitive Intelligence Add-On
- Traffic Analytics
- Market Explorer
Market Explorer (Start here)
- Game Changers
- Established Players
- Leaders
- Niche Players
- Share of Visits
- Create a Custom Market
Traffic Analytics
- Focus on a top competitor
- Traffic Sources
  - Referral
  - Search
- Top Pages
  - See the top pages of your competitors
  - Search for “cart” or similar phrases for e-commerce sites to see how they are converting
- Geographic Distribution
- Destination Sites
- Subdomains
- Bulk Analysis
Advertising
- Advertising Research
  - Ads—see the ads they are running
- Display Advertising
  - Paid Search Trends
  - Paid Search Positions
- PLA Research
Content Marketing Toolkit
- Topic Research
- SEO Content Toolkit
- SEO Writing Assistant
  - Readability
  - SEO
  - Originality
  - Tone of Voice
- Brand Monitoring
- Post Tracking
- Content Audit
Lead Generation Tool (great for digital marketing agency)
Opportunity
Social Media
- Social Media Poster
- Social Media Tracker