Salesforce vs. Keap: After The ExactTarget Purchase

(First posted 6/11/13) In June 2013 it was announced that CRM behemoth, Salesforce, purchased ExactTarget for $2.5 billion.

Now Salesforce has both email marketing and sales and marketing automation since ExactTarget purchased Pardot last year.

So how does this change the “Salesforce vs. Keap CRM” equation?

Not much.

I’ve written other pieces on the Salesforce vs. Keap CRM, such as Salesforce vs. Keap support issue.

Update: 9:33 PM PST. As if the pricing issue wasn’t enough, the coup de grâce is that my fellow Infusionsoft padnuh, Micah Mitchell, founder of Memberium, only supports Keap when it comes to creating a membership site with WordPress!

Some additional Salesforce vs. Keap resources here at The Sales Whisperer® include:

• Salesforce vs. Keap For Small Business CRM

• Salesforce vs. Keap after the ExactTarget Email Purchase

• Keap Competition Matrix

• Salesforce vs. Keap for Trade Show Marketing

• How much money is your Salesforce CRM costing you?

• Salesforce vs. Keap Support | Free vs. Not Free

Market like you mean it. Now go sell something.