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Revenue Beats ROAS, Says AI Expert, Nigel Thomas

Author

Wes Schaeffer
October 03, 2022

Nigel Thomas

  • Stop focusing on ROAS, focus on revenue.

  • Facebook, TikTok, etc. direct to consumer e-commerce brands.

  • ROAS is now inaccurate.

  • Look at your revenue.

  • MER: Marketing Efficiency Ratio.

  • Track ROAS as a secondary metric.

Related episodes and posts

  • Triple Whale software.

  • Post-purchase customer surveys.

  • When you use different marketing companies it can be hard to track this.

  • “One man with conviction will overwhelm 100 men with opinions.” ~Churchill

  • Cold email and cold outbound…with a targeted list.

  • Understand your ideal prospects.

  • “What’s Suzy having for lunch?”

  • Understand email deliverability.

  • Use a subdomain when sending out cold emails.

  • Get tools to warm up your email list such as…

    • Lemwarm—use it for about two months to get your list healthy

  • Know your list

  • Enrich your lists

One man with conviction will overwhelm 100 men with opinions.” ~Winston Churchill

  • Before you send an email run them through a tool like Klean13.

  • Test your headlines, such as “Quick question…?”

  • Make your headlines personalized if you can.

  • He includes images, gifs, and videos to stand out

  • How do you make people feel?

  • People

  • Partners

  • Systems

  • Strategies

Lance Tyson The Sales Podcast Wes Schaeffer

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