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Remove Friction In Your Buying Process With Aleks Gollu

Author

Wes Schaeffer
January 04, 2023

Create immediate human connections

  • MIT and Berkeley

  • Ph.D. in EECS (Electrical engineering and Computer science)

  • Became an entrepreneur

  • Created companies in the cloud

  • If you want venture funding, you must be able to articulate the big problem you solve.

  • You’re looking for a business problem that is good to solve and that you can solve profitably.

  • Your team needs an unfair advantage because others have seen the problem, too.

Related episodes and posts

  • He first wanted to create a startup and not screw it up.

  • Then he wanted to make money for all investors.

  • Now he wants to make a lot of money for everyone.

  • You need to be driven in a startup.

  • Build the culture intentionally, or it will build itself.

  • Does company on-site meetings now vs. off-site meetings.

  • He’ll travel to meet with remote team members.

  • Originally hire people who see the vision.

  • Did SMS, then IoT, and now video.

  • Before COVID, he saw the value of video.

  • We hate chatting with AI bots.

  • Scheduling is often a pain.

  • For legitimacy and trust, we want to talk to a person.

  • Friction at the top of the funnel is no good.

  • Make connections with one click.

  • Prospects can call with a single click and no downloads.

  • They get the option to schedule a call or do an immediate call.

  • 60% choose a live video call.

  • HubSpot integration, scripting, call intelligence, notes go into the CRM.

  • You need to serve your customers and make their lives easy.

  • In 10-20 years, AI chatbots will get there.

60% of prospects select the immediate video call option.”

  • In the end, we all need human contact.

  • Technology will get there eventually.

  • We need instant-connectivity options.

  • The size of the check dictates the need to meet in person.

  • Cut to the chase with his offer, and in 15 minutes and save yourself hours.

  • His goal is to grow as big as possible, so he’s focused on adding value, and he is his first customer.

  • The destination matters, but so does the journey, so enjoy the journey.

Sales Growth Tools Mentioned In The Sales Podcast

  • Take The CRM Quiz: get a free consultation with me

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  • Send Drunk Emails: …that get opened and get you paid!

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GUEST INFO:

  • Guest Site: https://www.11sight.com/

  • Guest LinkedIn: https://www.linkedin.com/in/aleksgollu/

PODCAST INFO:

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