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Prospect On LinkedIn Better With Linkdra: The CRM Sushi Podcast

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Wes Schaeffer
December 02, 2020

  • Not quite the “voodoo” of Custom Audiences

  • Started because as a startup he was low on funds and low on lead lists

  • Be selective with your lead generation and outreach

  • Create your Buyer Personas

  • Your product roadmap, etc. flows from that

  • You’re usually targeting smaller businesses that may be hard to identify

  • Buy a list or run ads…both can be expensive

  • LinkedIn gives you a great starting point, but you still have to do the search

  • 10x your B2B lead generation

  • No need to run ads

  • All search engines help you search “the world,” but Linkdra helps you search just LinkedIn

  • Targeted search to directly reach your ideal prospects

  • Go from cold to warm leads by activating your LinkedIn

  • Use their Live Search for LinkedIn

  • Easy prospecting with LinkedIn

    • Search Deep

    • Connect to Convert

    • Action Connects

  • Safe by Design

    • No plugins

    • No extensions

    • Use your regular browser

  • Get 4x more responses with preview cards

    • Setup Card

    • Share Link

  • Fill your CRM automatically

  • Built for Teams

    • No repeats or duplicates

    • Library of common personalized templates

    • Progressive access rights

    • Central contacts database

  • Search public indexes to avoid being throttled by LinkedIn

  • The downside is that the data is not as fresh as if you hit LinkedIn directly and you’ll get a subset of the full data

  • Put speed on your side but stay human to get best results

  • Use smart assistants vs. 100% automation

  • Six steps to lead generation

    • Define your target customer persona

    • Setup requirements (location, roles, keywords, organizations)

      • Sales Navigator defaults to larger companies

      • Linkdra helps you find key prospects at smaller companies

    • Run search by requirement

    • Score results, filter for best matches

    • Send connection request with a killer message (this is the first time you engage with LinkedIn)

    • On connect, share a warm thank you note

  • Extensions are easy to detect and shut down by LinkedIn

  • Workbench

    • Search: smarter automation

      • Automated boolean

      • Search, score, sort in minutes

      • Saves your past searches to reuse or start fresh

    • Connect: at scale

      • Review results, score, filter

    • Engage: Stay in touch

  • Import data right into HubSpot or other CRM

  • URLD.in is in beta now to send images via messages

    • Includes UTM Tracking

  • Great for agencies and recruiters

Watch Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast