Pendulum Book Review on The Sales Podcast

Wes Schaeffer
June 14, 2021

Roy H. Williams and Michael Drew

From Amazon,
“Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based in the new values society chooses to use as a lens to judge what is acceptable.
“Are these new values randomly chosen or is there a pattern?
“Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.
“There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite.
“Pendulum explains where we’ve been as a society, how we got here, and where we’re headed.
“If you would benefit from a peek into the future, you would do well to read this book. Read Pendulum and you’ll know exactly why current events are happening and what will happen next.”

2023 is 1943 all over again.”

It’s easy to market during an ascendency to a “We” zenith. Pick your sides and attack.
We have two more years until the “We” zenith peaks, but then we have the swing back, which means we have a long stretch of 10-12 years of these attitudes.
Use this knowledge to grow your sales.