Market Like a Man 005: Try This Bold Marketing Idea…Be Human

You just can’t make this stuff up.

For the last many months, I’ve been on a TrueTwit rampage. What a rude, offensive service.

If you’re not familiar with it, Twitter users sign up for this service that sends an email to their new followers, such as those below that include a link that the follower must click on and enter a Captcha Code to prove they are not a robot.

The problem with this service far outweighs the benefits, namely:

• It’s rude as hell. It’s the equivalent of meeting someone at a conference or a party and that person saying, “It’s so nice to meet you. I’m a fan of your work,” and you reply with “HOLD ON ONE MINUTE! Show my assistant your driver’s license and give her your thumbprint before we can interact.”

• It NEVER SHUTS OFF until you follow the link and verify yourself. As you can see below, this person had the TrueTwit service email me on Dec 26, Jan 6 and last night. So ignoring it won’t help. Your inbox will get these messages for all eternity until you verify.

I took these images and shared them with the offender who has a nice profile and following on Twitter. (She has yet to respond.)

Below you can see the email blast I got from someone on Twitter and my reply to him. (He is yet to respond, as well.)

Don’t assume they are robots. Don’t assume they are jerks. Don’t assume they are idiots. Assume they are humans with needs and fears and hopes and pains and goals and desires and they are looking to you for help.

Might that take longer to build? Yes. Might that require more effort on your part? Yes. Might that help you build raving fans that appreciate the human approach? You can bet your ass it will.

Like all things in life, what goes around, comes around, and what’s old is new, and what’s old is personalizing and humanizing your sales and marketing, so it’s now new.

Give it a try and let me know how it goes.

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Thank you for checking out this podcast episode. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

If you liked this episode, please let me know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

• Hire The Best Keynote Speaker

• Ontraport Demo

Market like you mean it.

Now go sell something.