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Mitzi Perdue, Transformational Leadership Lessons Learned In Life

Author

Wes Schaeffer
October 20, 2020

Inspire your people to go the extra mile

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  • Daughter of the co-founder of Sheraton Hotels

  • Wife of Frank Perdue, Perdue Farms

  • His greatest deficit became his greatest asset

  • Frank Perdue was actually shy

  • His dad had him selling feed corn to overcome his shyness

  • Known as the “marketing icon of the world”

  • How to choose an ad agency

  • Studied advertising and interviewed 60 agencies

  • It was hard to differentiate a commodity

  • His competitors could say everything he could say about his chickens

  • His agency said he needed to be the face of the brand

Success in life depends on other people.”

  • Frank Perdue spent hours practicing his lines

  • He would “give to the camera”

  • Frank was great at inspiring his staff to go the extra mile and stay with him for life

  • He knew the names of the frontline workers and their stories

  • He was an egalitarian

  • Mitzi was big into hospitality and wanted to entertain every employee at the company—16,000—but have them over 100 at a time, three times a month, for 17 years

  • William James,…

The deepest principle of human nature is the craving for appreciation.”

  • Frank Perdue served at the buffet line to demonstrate and live servant leadership

  • Invited farmers and vendors and suppliers to dinner

  • Ernest Henderson was known for not sticking with things and he “sucked” at human relations

  • Success in life depends on other people

  • He read “How to Win Friends and Influence People“

  • He became a student of human nature

  • “Inspire, don’t require.”

  • Ernest Henderson started buying hotels during the Great Depression

  • He would reassure his employees

  • The first investment in his new hotels was behind the scenes to support his staff

  • Ernest Henderson was 40 in 1937 when he bought his first hotel

  • He knew German, French, and Italy and was in the import/export business

  • He would buy cameras and equipment after WWI at a great exchange rate

  • He and his brother and college roommate pooled their funds to make the first purchase

  • She started “Win This Fight” to combat human trafficking

  • Mark Victor Hansen loves this cause

  • Give yourself at least an hour of downtime to rest and reset your mind and body during stressful times

  • Stress hormones can shorten your life

  • A trafficker with five girls in his “stable” can earn $1,000,000 tax-free

  • Law enforcement needs more resources to stop these sex traffickers

Links Mentioned In The Sales Podcast