Master The 6 Persuasion Power Levers With NLP & BJJ Paul Mascetta

Use the Trifecta of Power To Perfect Your Persuasion

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Sales Tips you’ll learn today on The Sales Podcast…

• Six persuasion power levers

• 15 years in marketing

• Self-improvement junkie

• His friend needed a copywriter but didn’t have money for a “real” one

• His business took off and his writing business income surpassed his day job

• Studied sales, psychology, NLP, persuasion

• Turned those into sales courses

• 50 training offerings now

• Trained over 10,000 people now

• Your intent determines if you’re persuading or manipulating

• Does your offer benefit both of you?

• People buy emotionally and justify with logic

• Tap into their emotional hot buttons

• Find out their interests and value buttons

• Take control of the sales situation

• Have a sales sequence. Follow the Sales Agenda.

• Should you let leads go if they don’t play ball?

• How to know when to choose to lose

• What’s your sales cycle? What’s your typical prospect’s disposition?

• You have to determine their “Why”

• We assign emotional values to everything

• Demonstrate the price vs. value

• 80% of the sale is done before you ask for the order (which is why I say, “To Make Any Sale, You Must Make Every Sale.)

  • Meet-n-greed

  • Needs analysis

  • The interview process

  • Create rapport

• Awareness

  • Align with their beliefs, thoughts, values

  • Context, Environment, Circumstance

• Authenticity

  • Find the balance between your authentic and persuasive self

• Authority

  • “Influence” by Robert Cialdini

  • People perceive who you are and you can control that

• Aptitude

  • Perceived vs. real ability

  • Persuasive aptitude

• Adaptability

  • Be flexible

  • We defend our beliefs

  • Learn how to work around that

• Articulateness

• Handling imposter syndrome

  • You grow into your position if you put into the work

  • Your attitude determines your altitude

  • Lie to yourself if your pessimism gets too loud

  • Say a little prayer and repeat positive affirmations

• The Trifecta of Power

  • Story-telling

  • Metaphors

  • Analogies

Links Mentioned In The Sales Podcast

• Get The Six Persuasion Power Levers

• Find him at Influence Academy

• Subscribe to his YouTube channel

• If you are interested in this topic, you can also learn about this with interpersonal skills training that could give you leverage in many situations where persuasion is key.