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Master Public Relations To Grow Sales, With Christina Nicholson

Author

Wes Schaeffer
August 15, 2018

Learn the “+1” formula to connect with the media and get publicity for free  

Click here to download the episode. 

Sales Tips you’ll learn today on The Sales Podcast…

  • Left news after 10+ years

  • Worked at a PR agency for six months but didn’t like the lack of flexibility

  • Launched her own business with two little kids at home

  • She hates press releases…they’re long and boring

  • Maybe it’s a work-ethic problem…maybe it’s an instant-gratification problem

  • Send a personal message and offer value

  • Help your customers do their job

  • It costs 10’s of thousands or even 100’s of thousands to really get the word out

  • You need a long term goal and strategy

  • You can only spend money or time to grow your business

  • Always start local. You’re more newsworthy since you live there

  • What’s your goal?

  • Local TV and newspaper can work even now.

  • PR companies will lie to you about how fast they can work

  • Press releases used to work

  • Everyone is in the media now thanks to social media

  • Reporters are over-worked and underpaid today

    • Hand them everything they want and need on a silver platter

    • Give them a great story

    • Script, lower-thirds, video, high resolution images / visuals, props, everything

  • Timing matters

    • Evergreen stories

    • Current news, i.e. a Mexican food restaurant pitching a story for Taco Tuesday on National Tequila Day

  • Pitch a variety of reporters / journalists

  • Make them a go-to person once they pick you up and loop them in

  • Are you ready to convert the traffic from your great PR?

  • Do PR on your PR!

  • Big shows will always ask to see clips of you on smaller shows

  • You have to speak in good soundbites

  • You provide the “how” and the emotional components

  • Question = Answer + 1 to get your point across in a professional manner

  • Get clear on your goal

    • Build a media list?

    • Get visitors to your store?

    • Build your media persona. FIND ONE journalist and get to know them and build a relationship with them.

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Listen To Previous Episodes of The Sales Podcast 

Links Mentioned In The Sales Podcast