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Master Amazon Advertising For Your Business With Brian Johnson

Author

Wes Schaeffer
April 29, 2021

The Secrets to Selling on Amazon

Click here to download the episode.

Entrepreneur Tips you’ll learn today on The Sales Podcast…

  • In e-commerce since 2007

  • Lured to Amazon by friends around 2015 and it was a “bit messy”

  • Sold his own products

  • Others heard about him and asked for help

  • PPC advertising was opened up on Amazon

  • There was no training out there

  • He started a Facebook Group and started leading the revolution

  • Now has 21,000 sellers in that group now

  • Created software and training courses

  • Then coaching and DFY

What drains you and what energizes you?””

  • If you are brick and mortar you need to also be on Amazon

  • He works with large brands who have resellers/distributors and he tells them to be careful

  • It’s a crowded space now in the Amazon PPC space

  • He had to put in the time and become the expert he says he is

  • He’s a “spreadsheet geek”

  • He had the pressure to solve his own problems

  • He saw the gap in the marketplace

  • Was not in sales and marketing at all

  • Has a “dry personality”

  • Had to learn to project confidence to grow and as he grew

  • He had to solve problems in an evolving space

  • He was not always a creative problem solver

  • The more he did it, the easier it got

  • It was a steep learning curve to do more in the sales and marketing areas of his business

  • His partner pulled him out of his shell via hundreds of sales calls and webinars

  • “You’re doing a disservice to the marketplace if you don’t do more to get the word out.”

  • Learned buyer behavior

  • Listen to the shopper

  • Speak to the shopper instead of the search engines

  • Sell the benefits

  • Your integrity defines you in your market

  • If you add value, your customers will sing your praises (See “The A.B.C.D.E. Sales & Marketing System“)

Get "The A.B.C.D.E.™ Sales & Marketing System"

  • Selling on Amazon

  • Amazon Advertising

  • The three areas to focus

    • Created documented systems and processes (Get it out of your head!)

    • Hire a great team

    • Ask your team “what drains you and what energizes you?”

  • There is no perfect tool. Just find what works.

    • Zoom

    • Loom

    • Hand your videos over to someone to document it

    • Give it to your team to poke holes into

    • It takes time to build consistency

  • If you’re the SME and not transferring it to your team, you’re going to lose

  • Your ego will take the hit eventually

  • You don’t want to be the big fish in a poisoned pond

  • Get comfortable moving into the role of founder

  • Through pain, he was losing clients

  • Hired a CEO consultant

  • It was overwhelming and painful in the beginning

  • Learn sales, learn marketing, learn how to build a team

Links Mentioned In The Sales Podcast