Maropost on The CRM Sushi Podcast

Wes Schaeffer
March 14, 2022

Ecommerce Platform + Marketing Automation
Everything You Need To Grow Your Business. Email, SMS, Mobile, Journeys and Ecommerce – We give you all the tools to scale and simplify the way you connect, market and sell to your customers!
Unified platform, not “all-in-one”
Volume email player
Landing pages, surveys, etc.
Bought a Shopify Plus competitor
Bringing in additional e-commerce functionality (Nedo out of Australia)
Email is still king
Email deliverability is vital
Data is king in email deliverability
You need to look at email deliverability by ESP
Pro and Enterprise Maropost customers have their own dedicated email deliverability expert
Shared IPs hurt your email deliverability
Google made changes that hurt email deliverability for a lot of customers
It’s not just about the send, the open, or the click
When you transition to Maropost they warm your IP address for 30 days or so
Maropost assists with your sends as well
How to warm up your IP address
- Maropost looks at your domain reputation
- Maropost gives you a realistic report on how you look on the interwebs
Reporting on email opens is changing
Maropost looks at “Unique Opens”
Maropost is not a CRM
Most Maropost users are B2C
ROI on email marketing is north of 40:1 still