- Fixer Wes
- Posts
- Marketing To The Affluent In Dating, Selling, & Life: Lisa Hutcherson
Marketing To The Affluent In Dating, Selling, & Life: Lisa Hutcherson
Wes Schaeffer
December 21, 2020
How to Differentiate and Sell Your Value
Click here to download the episode.
How To Sell To The Affluent Tips you’ll learn today on The Sales Podcast…
People are less-trusting today
They have more competition with online dating apps
How do you set yourself apart?
On the cover of the Wall Street Journal four times
No longer at events
Go where the money is and market to the affluent.”
You get what you pay for
They are a yearly program vs. a month-to-month
It’s elite-level
You get a live person helping you
Hire the expert
Prices are custom
You must apply
Role-playing is important
Social media is huge
PPC and LinkedIn
Personal networks
Google “confidential matchmaking”
People who come to your LinkedIn profile should leave better off than they arrived
Great salespeople are therapists, empathetic, and more
If you do it right, they’re coming to you.”
She’s selling hope
“There’s no guarantee. Run from anyone who says they guarantee it.”