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Mark Schaefer: How to be seen, heard, and found

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Wes Schaeffer
March 26, 2021

Branding Tips you’ll learn on this episode of The Sales Podcast

  • How to be seen, heard, and found

  • Get started and build an advantage that is insurmountable

  • Malcolm Gladwell “Outliers: The Story of Success”

  • At Gladwell’s core is the research

  • Tell a good story and back it up with research

  • Success and failures are not always deserved

  • Franz Johansson, the impact of random events

  • Mark wanted to expense an AOL account at his Fortune 100 company and he was the first one with an email account

  • He got an idea and he pursued it at the right time

  • You have to go through the open doors with great power Making great decisions still matters.

  • Have the guts to make a decision

Have the guts to make a decision.”

  • It’s nerve-wracking to right a book

  • It’s stressful to write a book

  • Then you have to put it out there

Related Posts:

  • How Mark writes a book

    • “Marketing Rebellion”

    • People kept saying they were falling behind

    • He had a theory that technology was evolving so fast that people were falling behind

    • He thought it was a technology issue and was 1/3rd through before he realized he was wrong

    • He had a moment…”I don’t know if I even know what marketing is anymore.”

    • Maps out the chapters, puts each one in Evernote, and observes the world for a year or so

    • Saves articles, conducts interviews, etc.

    • Writes over the holidays because he can’t stop and start

    • Weave the research into a story

    • Takes 6-8 weeks to write

    • Sends out to beta-readers

  • Go ahead and self-publish now

  • He has gone through publishers and has also self-published

  • They won’t promote you

  • They’ll take most of your money

  • They want you to sell 5,000 copies

  • They own the content forever, you don’t

  • Life’s hard

  • “Content Shock” blog post went viral

  • The most powerful websites move to the top, not the most powerful content

  • When great isn’t enough anymore, what do you do?

  • Create momentum

  • There are no overnight successes

  • The Black Keys toured for seven years before they became “known”

  • “The Porcellian Club” or “the Port” or “the P.C.” secret society in Harvard that accepted the Winklevoss twins

  • Most of us have to fight and scrape to go forward

  • It follows a pattern. It’s not all random.

  • Advantage, seam, awareness…

  • Mark didn’t dream of what he is doing now

  • He didn’t write his first book until he was nearly 50

  • His passion was baseball but he loves what he does now

  • He fell into his life’s work in a way

  • Goals are important and you can apply this model of momentum to goals

  • KDP and ACX owned by Amazon

  • IngramSpark does the hardcover

 

Links Mentioned In The Sales Podcast