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Make Simple Tools To Make Big Money, With Matt Ganzak

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Wes Schaeffer
November 11, 2022

Being aggravated can inspire you to greatness

  • How do you know what the market will pay for when developing software?

  • What people need is not always what they want

  • He creates “micro-software”

  • March 1, 2019 he was looking for a solution to a problem that he had

  • He wanted better engagement on his Facebook profile

  • In seven days he had a prototype and within a month he had paid customers and then he had a 7-figure exit

  • If there is already a market, you can steal customers from your competitors

Related episodes and posts

  • Make simple tools to solve one problem

  • The prototype cost him $1,500 to create with a developer

  • He posted to his own Facebook page and 1,000+ people said they had that problem and would pay to fix it

  • Solve problems with someone who has already solved a similar problem

  • Find developers with experience

  • Found a developer on UpWork with specific expertise

  • Good developers overseas will charge $35-$50/hour

  • He set clear expectations on the development of the prototype

  • He’ll spend $6,000-$8,000 on design alone

  • Launches an ugly app that solves problems

  • He had that one developer continue creating it until he eventually brought it in-house

  • Background in radio back in 2004-2008

  • He was creating commercials for radio

  • He had 17 radio stations and was making commercials for them and was on air

  • He couldn’t see himself in radio for 30 more years

  • More and more clients needed websites so he taught himself how to build websites by 2006

  • Then it was SEO so he learned about that

  • Then Google Advertising

  • He has been on Google PPC since around 2006

  • Then he learned Facebook Ads

  • Back then you had to go through an exchange on Facebook Ads

  • Then he expanded everywhere from Rumble to Truth to TikTok to Snapchat to Pinterest

  • Stays on top of the latest technology

  • He moved from a dying platform to a growing platform

  • Go where your customers are, i.e., Instagram and Facebook

  • It’s easy to get started there and have success

  • Targeting can be tricky on YouTube

  • He doesn’t like boosting posts

  • You can target granularly on Facebook

  • Get some love on a post and run something similar to cold traffic

  • Image stops the scroll, headline tells them about the opportunity, then they read the comments, then they read the CTA

  • If there are no comments, they’ll go to Google to look you up

  • Instagram Reels are great for getting exposure by creating interesting, realistic content

  • Target people in your area with an add to that Reel

  • Season your video before you run an ad

  • Instagram will pay you for impressions

Make simple tools to solve one key problem.”

  • What is your mission statement? Does the feature request add to or detract from it?

  • He doesn’t like creating Swiss Army type apps

  • There are still a lot of opportunities out there

  • Find an audience of 100,000 to a million you can serve

  • How many of that audience can you reach?

  • What percentage of them can you convert to a free trial and then a customer?

  • Serve a simple audience

  • Find someone with a huge audience and ask them what you can build for them

  • Online gaming is booming

  • World Series viewership is down

  • Golf is in shambles

  • When people don’t renew contracts, that’s a key point

  • Find good referral networks for industries like insurance

  • Cost of advertising is going up

Brandon_Bornancin_sales_podcast_566_blog

  • Be smart to make yourself standout

  • Why is LinkedIn such a mess?

  • He’s building a platform to compete with LinkedIn

  • It’s time-consuming to create content but the returns can be massive

  • You must create your own personal brand

Sales Growth Tools Mentioned In The Sales Podcast

  • Take The CRM Quiz: get a free consultation with me

  • Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months

GUEST INFO:

  • Friend Finder

  • Guest Site: https://mattganzak.com/homep

  • Guest Twitter: https://twitter.com/MattGanzak

  • Guest Instagram: https://www.instagram.com/mattganzak/

  • Guest YouTube: https://www.youtube.com/c/MatthewGanzak

  • Guest LinkedIn: https://www.linkedin.com/in/mattganzak/

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