Make Money With Video With Weather Network Veteran Sheryl Plouffe

Get discovered on YouTube and grow your sales

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Video Marketing Tips you’ll learn today on The Sales Podcast…

• 17 years at the Weather Network

• Position yourself as an authority with video

• Generate your own buzz

• Get more PR as an offshoot

• Build your digital footprint/presence

• “Daily Mail UK” found her and linked to her

• YouTube is a discovery platform

• Reverse engineer the Google/YouTube algorithm

• Go all-in on one core platform

• She shifted from Facebook to YouTube to be discovered by more people

• Facebook is good for nurturing existing customers (As Jay Baer mentioned many years ago)

• Get a good, simple tripod for $30 to hold your smartphone

• Keep it simple

• “Uncover the Expert In You”

• Don’t drive ads to content when you’re new to this

• Build a proven model first

• Planning your content is good

• It takes experience to “News Jack” (See what TeeJ Mercer says about that)

• Don’t let your perfectionism keep you from launching

• Quality of quantity

• Three years ago, she would’ve said, “two minutes or less”

• Now it’s “am I showing up and adding value”

Links Mentioned In The Sales Podcast

• Follow Sheryl Plouffe on YouTube

• Follow Sheryl Plouffe on Facebook

Market like you mean it. Now go sell something.