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Light a Spark With Sendspark Founder, Bethany Stachenfeld

Author

Wes Schaeffer
August 19, 2022

Do personalization at scale with video email

  • Background in marketing

  • The least techie in the tech space

  • She was sending out emails and getting mean responses

  • She was called a spammer

  • Her co-worker looked at what she was doing and helped create a new approach

Related episodes and posts

  • She had a lot of friction inside her company.

  • Started in early 2019 to go out on her own.

  • Thought things would be a lot easier to develop.

  • How do you launch before you have a product?

  • You’ll never have a complete product.

  • MLP: Minimum Lovable Product.

  • Asked new customers to pay…if they would pretty please.

  • Many new customers were using free versions of Loom and Vidyard, but Sendspark had a lot more and better features

  • This was pre-COVID, so people were still not sold on using video in email.

  • They focused on the product first before going after market share.

  • Offer a free plan with limited features.

  • You need to charge early on.

  • “The Mom Test.”

  • People are now more comfortable with video.

  • Things continue to look up.

Personalization at scale.”

  • Maybe personalize the first 15 seconds.

  • Chrome extension

  • Affiliates, organic traffic, LinkedIn, engage directly with prospects.

Sales Growth Tools Mentioned In The Sales Podcast

  • Take The CRM Quiz: get a free 15-min consultation with me

  • Donate: Just because you like the show, the no bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months

GUEST INFO:

  • Guest Site: Visit Sendspark and use “Sales Podcast” for 33% off for three months

  • Guest Twitter: https://twitter.com/BethStachenfeld

  • Guest LinkedIn: https://www.linkedin.com/in/bethany-stachenfeld/

PODCAST INFO:

SUPPORT & CONNECT: Check out the sponsors above, it’s the best way to support this podcast