Leverage The Power of Storytelling, Ty Bennett

Wes Schaeffer
October 15, 2019

Be More Human In Sales With Stories

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Started early studying business
Started a business with his brother at 21
Loved leading his teams
We’re all in the people business
Your solutions address a struggle
Build stories around it
The more personal it is, the more powerful it is
The speed of business makes us rush
Give quick case studies and stories
You need to develop your storytelling skills
Keep your personality in business
Stories make you human
Our mind is wired to remember stories
He was struggling as a young entrepreneur and his friend recommended he record every presentation…and it was painful
What causes people to engage? Stories.
Spoke for free at first and got booked from someone in the audience
Companies struggle with differentiation and storytelling is key
Turnover and morale is an issue in many companies
Leaders need to create great environments
Perks help but we can control the relationships we build and the trust we establish
People want to know their voices are heard and they are cared about
You have to work on yourself and recognize how your leadership style impacts those on your team
If you have a crusade understand that taking sides can have its downside
Leadership requires effort
Pick your style and convey it
Leaders should be needed less often as they nurture their people
When to apply micro-management leadership
Hire for culture and train for skill
The hard part is un-learning bad skills and habits
Business is long-term so culture matters