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Learn The Anti-Hustle Way To Create Leads Online, Tom Poland

Author

Wes Schaeffer
July 23, 2018

You can do affordable, effective online lead generation without the hustle and grind  

Click here to download the episode. 

Sales Tips you’ll learn today on The Sales Podcast…

  • Plenty of ways to do things wrong when you’re generating leads

  • The #1 sin of business development is not marketing

  • There is a lot of fear around marketing

  • Business owners have a lot of misinformation

  • We all wake up and we do what we want to do. Sometimes we do what we should do.

  • The marketing model you follow must be easy to follow

  • Stop these crazy funnels and trip wires

  • The model is simple and aligns

  • There are tricks but no traps

  • Generate inbound leads

  • Have a simple KPI

    • Host an online meeting weekly

    • Share how you work with your clients

    • Not training

    • Nothing to buy

    • Keep your credit card at home

    • Offer a real value proposition

  • The sequence

    • Why you should listen to me…

      • Three testimonials

      • Proof

    • Show them what they’ve tried and didn’t work

    • Tell people what to do and how to do it

    • Remove their obstacles

    • Do it in 35 minutes

    • Smart ones with money will schedule a time to talk

    • Direct those without money to the valuable free stuff

    • No replays

    • “Boardroom Briefing”—webcam is on

    • Pays a series of VAs to copy and paste and network over LinkedIn

    • Email subscribers want 

    • Connect and invite via LinkedIn with contractors (Bangladesh)

  • Be honest, direct, and smart about it

  • Stop saying “trust me” but you need to start trusting your prospects first

    • He offers free consulting for a month and asks them to pay only if they find value

  • He doesn’t want to do masterminds so he doesn’t lead them

  • He has just two programs

    • $300/mo

    • $1,500/mo

    • $25,000/mo (is rare)

  • Everyone starts with a consultation

  • Demonstrate care and concern after you take their money

  • Be Henry Ford and break the process down into a series of tiny steps

  • Everyone gets his mobile number but they’ll probably never need it

  • Ping me if you feel ignored

  • Niche so you can focus and apply a template

  • Sit down and think about what marketing they want to do so you’ll do it consistently

  • The enemy of a great strategy is a good idea

  • Marketing is not just about finding your ideal clients. It’s about finding people who have your ideal clients. Rapport, Respect, Relatability, Reciprocity.

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Links Mentioned In The Sales Podcast