Learn How To Make Irrational People Buy, With Todd Caponi

Honesty really is the best policy to make more sales 

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Sales Tips you’ll learn today on The Sales Podcast…

• He was the CRO of Power Reviews

• Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0

• Dove into neuroscience to understand this finding

• Transparency sells better than perfection

• Was on the ExactTarget team during the acquisition by Salesforce

• Everything is reviewed now

• Lead with your flaws

• You can overplay the transparency card

• Be you. It’s okay.

• The Four Levers of Pricing

  • Volume

  • Speed of payment

  • Length of contract

  • Timing of purchase

• Be personable, timely, and relevant

• “Flawsome”—embrace your flaws

Related Articles:

• Order Wes’s new book, “The Sales Whisperer® Way“

• Get private coaching from Wes to grow your sales

• SOAR your sales with the first guest on The Sales Podcast

Links Mentioned In The Sales Podcast

• Visit Todd’s home on the web

• Get Todd’s book “The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results“