Larry Winget, The Pitbull of Personal Development, Says Grow a Pair

Wes Schaeffer
August 05, 2014

About Today’s Guest on The Sales Podcast

Larry Winget, the Pitbull of Personal Development®, shares his story of turning humiliation into motivation and how you can, too.

Grew up poor and figured out how to get rich.
- He was humiliated at 13 in school because he only had one pair of jeans.
- He had no role models. Didn’t have books.
- Larry Winget knew he could out-work others.
- “Tweaking your website” won’t make you money.

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Tweaking your website won’t make you money”

You need to sell stuff. You do it by talking to customers and asking them to buy.
- “Well…” is not the answer to “how many did you sell?”
- “How many did you ask to buy?”
Larry is active on his own Facebook page.
- It takes maybe 30 minutes a day.
- Set your priorities.
- Personal and professional is okay to blend but it’s up to you.
- He throws a lot of personal stuff on his fan page so people know he’s real.
- Don’t make it hard!
Larry is willing to irritate you to get you to a better place.
All selling is solving a problem. Identify it and make it real.
You have to take what you do to the world.
- The marketplace respects marketing and salesmanship.
- People over-think their offering. Stop complicating things.

You have to take what you do to the world”

The marketplace respects marketing and salesmanship.”

People lie about money more than anything else.
- Get the money discussion out of the way up front.
- Money is not dirty.
Look at all of your contacts and call them and ask them “what will it take to earn your business today?”
- “What have I done wrong? You want and need this…I apologize…I’m the sales professional and I have not conveyed to you all of the benefits of owning what I sell.”
On Gatekeepers / Receptionists
- Honor the position of the gatekeeper.
- Validate them.
- Ask them an honest question. “What do I have to do to reach the decision maker?”
On traditional Sales Trainers
- The problem with most sales trainers is they want you to memorize lines that may never happen.
- Develop a philosophy. You don’t have to get the words right. Just be confident.
- Check out Larry’s upcoming conference on speaking and writing, November 6, 7, 8.
- Know what problem you want to solve.
- Narrow your niche.
- Build a following first then publish.
- He self-published 23 books before he got a publisher.
- 97% of all books today sell under 1,000 copies. Most under 300 copies.
Adult pleasures

Now go sell something.