Kristin Molenaar: How To Do Podcast Marketing To Grow Your Sales

Wes Schaeffer
November 16, 2020

Grow your sales simply with this podcast marketing pro

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Super-niched
Born out of seeing the results
Likes to be in control of her client’s results
“Entrepreneurial failure” the first 14 months
She had the self-discipline but needed to develop the proper mindset and systems
Couldn’t just “create a course and be a success
Wanted time freedom
Became a virtual assistant at $15/hr, which was a huge blow to her career
Her first client asked her to write a blog post because she said yes to everything
She outsourced it to a mid-west employee at minimum wage
Became a true business owner

You have to get out there to build momentum.”

Was over-complicating things
Stopped treating her business as a side hustle
Find good people
Found the routine things that could be done and outsource those
Began raising her prices quickly
This model capped her earnings
Needed to run this like an agency
Raised prices again
Brought on account managers and added a hierarchy
She focused on sales and marketing
Has kept it simple
No Instagram or Facebook
New to LinkedIn
Connect with people and be strategic
Entrepreneurs try to meet one person and sell them
She prefers to meet spheres of influence
It’s easy in the service business
Focusing on the other stuff is causing you to be stressed out
Social media is making us crazy
Avoid the push towards the vanity metrics
It’s a trap trying to be seen in all the places
Focus on connection
Do market research to find your ideal buyer persona and those who are connected to your ideal buyer personas
Learn who they are before you sell to them
Know who your podcast audience is then simply some from a place of serving and curiosity
Find where you can add value
Two-prong approach
- Email outreach
- Make intros like a traditional PR approach
She focuses on relationships
Put all your cards on the table
Be an open book
How to know you’re ready to be on podcasts as a guest
Do you need a detailed funnel to leverage your interviews?
Most of her sales just happen after people listen
- “Do you know what you sell?”
- “Do you have a method?”
- “Can people contact you?”
You have to get out there to build momentum