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Just Send It To Grow Sales, With Sendoso’s Kris Rudeegraap

Author

Wes Schaeffer
July 27, 2023

The

Professional Sales Tips you’ll learn today on The Sales Podcast …

  • Decade in software sales

  • Mostly in startups doing full-cycle selling

  • He used a lot of outreach tools that were “hacky and cool”

  • “How else can I get in front of potential buyers?”

  • Sent letters, Starbucks cards, stole swag from marketing and mailed it

  • But it was hard to track

Related episodes and posts

  • Salespeople get lazy

  • Omni-channel, multi-touch points

    • Maybe it’s SMS

    • Maybe you drop by in person

    • Maybe you call

  • He started Sendoso as a side-hustle

  • He started sending Starbucks cards at first

  • Started CoffeeSender.com with a few CRM integrations

  • Mapped out the MVP

  • Found developers on UpWork (eLance), and it cost him $5k to build and about six months

  • His own company let him plug it into their Salesforce

  • Quit his job and brought on a Co-founder

  • His co-founder was a college friend and user of Coffee Sender

  • It was not a SaaS when he started

  • He had done about $700,000 in revenue over 18 months

  • Had maybe 3,000 users

  • Developed great traction to then raise more money

  • Sender.com was about $30k to buy

  • He liked “send” in the name

  • He was a top rep, which allowed him some leeway with his company to try his Coffee Sender service

  • Account-Based Marketing was just starting up

  • There is more of a cost when sending direct mail and gift cards, so there are fewer competitors in the space

  • He has some tech to help confirm addresses

  • You can personalize the notes and products you’re sending

  • Take as many shots as you can on goal

How else can I get in front of potential buyers?”

  • Maybe offer a mug if they sit through a webinar

  • Maybe someone got a promotion, so send them a bottle of champagne or an Uber Eats card for lunch

Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference

  • Take The CRM Quiz: get a free consultation with me

  • Donate: because you like the show and its no-bullshit approach, and you don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

GUEST INFO:

  • Guest Site: https://partner.sendoso.com/v5nq6htpt9jl

PODCAST INFO:

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