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James Swanwick: How To Launch and Monetize Your Ideas Fast

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Wes Schaeffer
February 18, 2019

Perform at your optimum level with these simple steps 

Click here to download the episode. 

 

Business Launch Tips you’ll learn today on The Sales Podcast…

  • Stop drinking so you can make more money and sales

  • Entrepreneur invented new eyeglasses for computer use

  • Realized his drinking was slowing him down and quit in 2010

  • Now he starts business around health

  • Former newspaper journalist for years

  • Owned a PR company in the late 2000s but he lost it in the financial collapse

  • Got more clarity, focus, and energy

  • Hosted ESPN SportsCenter until 2012, but the entrepreneurial bug pulled at him

  • Struggled for a couple of years (only $8,000 in 18 months before he invested in a mentor)

  • Learned phone sales

  • Hated selling until 2015 but he learned how to do it and when he made his first sale for $997 (someone else’s course), and he got a huge rush (Tail Lopez’s program)

  • Thought selling was “dirty” or “tricky”

  • He had a lack of belief in his products

  • Australians pride themselves on being laidback and not pushy

  • In late 2015 he came up with the 30-Day No-Alcohol Challenge where he’d send a daily video to members for $67

  • Sketched out the program on a hotel napkin in about 15 minutes

    • Ten videos of himself

    • Ten video interviews

    • Ten videos TBD

    • MVP—Minimum Viable Product

  • Test everything but start with the MVP and a low price

  • He created word-of-mouth through his social media circle

  • He had a podcast then and shared it

  • He got himself interviewed on the podcasts of others

  • Made one sale on day one for $67

  • Asked for testimonials

  • When you drink, your sleep suffers. When your sleep suffers, your performance the next day suffers. When your performance suffers, your relationships suffer.

  • Project 90 helps entrepreneurs quit drinking for 90 days

  • His friend was wearing some ugly blue-light-blocking glasses when they were at dinner in Palm Springs

  • Contacted Chinese manufacturers and got three prototypes and asked his friends for feedback then committed to 300 units, but he had to negotiate them down from 1,000 units

  • Launched on Amazon on Black Friday, 2015

  • Took about nine months from conception to launch

  • He didn’t reinvent the wheel

  • Came out with variations then he solicited feedback from his customers

  • He shares his personal story and personalizes his brand

  • Be relatable

  • Build trust by being more personable

  • Cut back on drinking and focus on your sleep

  • Block your blue light at night

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Links Mentioned In The Sales Podcast