Is SEO Dead? Deepak Shukla Explains

Wes Schaeffer
April 10, 2019

How to reduce your client acquisition with great SEO

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Is SEO dead?
How do you know if your SEO is working?
SEO can be one of the most important weapons in your arsenal. It’s not an immediate feedback tool like cold-calling. SEO helps people find you vs. you finding your leads.
Local search vs. national or international SEO
Timeline is impacted by cost and competition

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More SEO Interviews and resources
Local SEO can and does work differently in different cities
SEO has a lower cost of acquisition over time
Every business owner can and should communicate your content on your website in an in-depth, easy-to-consume manner
SEO today
- Backlinks
  - Podcasts
  - Transcribe podcasts
- Naming images
- Content balance
- Local citations
- Study your competition
- Study the top ads for your keywords
Focus on epic content vs filler content
- Blogger outreach to share links
- Guest blogging
- Brand is everything today
You can duplicate your own content but link back to your original piece, which should be on your blog/website
- Change them up a bit
- Space them out a week or so
- Post the first half then link back
Social media is a subset of SEO. It’s a signal.
Subdomains are viewed as separate domains by Google
Why Pearl Lemon for his SEO company?
- His partner gave him the idea to try lemons on his salad and he thought it was a crazy idea…but he liked it
- And she liked to wear pearl necklaces