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Increase Your Ecommerce Sales With Unific

Author

Wes Schaeffer
October 27, 2017

Increase engagement and lead generation up to 100% with interactive quizzes

Stream below or right click here to download the episode. 

Ecommerce Tips You’ll Learn In This Episode of The CRM Sushi Podcast…

  • Dan Kurt, founder of Unific

  • Revenue Conduit founder

  • Recognized pain their customers experienced

  • Most automation platforms aren’t built for eCommerce customers

  • Raised $1.5 million this year and launched

  • Shopify only for now (they have a great API)

  • Nearly 70% of shopping carts end up abandoned

  • Order confirmation emails are opened 60-70%

  • Single-usage expiring coupon codes

  • Built for multi-hat entrepreneurs (fulfillment, marketing, sales, everything), and they’re short on time and work with small teams.

  • Both have low-hanging fruit.

  • He looked at nearly 3,000 Shopify Plus stores and abandoned carts on all of them to test them to see how they were recovering their shoppers.

    • Shopify Plus is not cheap so he assumed they were using best practices but 50% were using the default emails from Shopify with no segmentation, no customization, etc.

    • You need to send an email within 15 min and within 24 hours and another day.

    • It can be the same email and you’ll convert more lost sales.

  • He can segment shoppers based on best customers vs. new prospects.

    • Total number of orders

    • Delays

    • Sequences

    • Bought 1 Time within last 30 days

  • Increased volume helps you get more granular with your segmentation

  • Has end goals to start and stop sequences

  • New customer welcome

    • Start it with the order confirmation

    • Segment and upsell

  • Coupon codes

    • Abandoned Cart – Non-Customer – Cart Value Greater Than $xxx.00

    • Single-use

    • Dynamically-generated

    • Entire order or selected products

    • Set Active Dates

Catch Up on Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference

  • Take The CRM Quiz: get a free consultation with me

  • Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

PODCAST INFO:

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