Inbound Marketing Is a Team Effort, With Todd Hockenberry

Wes Schaeffer
June 24, 2019

How To Build a Great Company With Inbound

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Help first
Treat your customers like people
It’s a mindset first
Support your current customers like crazy!
Educate your customers
Engagement and sales will grow
Apply inbound principles to your new customers
Do secret shopping on yourself
Focus on your niche, stay in your lane
As a leader, you are responsible for growth!
You need to know your customers and create an environment for sales and marketing to thrive.
Customers want value
Be unique
Inventors vs. growers vs. maintainers
Stop chasing the shiny thing, especially when it comes to tactics
Your customers determine your tactics
Meet them where they are
Test and measure
Why are you better?
Why do your customers buy from you?
It’s hard to teach value
Know the value you bring to the marketplace, not just features and benefits
Elevator pitch
Role-playing
Great content is strategic
- It’s not just a marketing person’s job to create blog posts
- Most of the sale is done when the prospect calls
- It’s whatever the persona is looking for
- Blogs are still great, if it’s fresh and well-done
- Video is here to stay including “how-to”
- Show them how to solve problems with your solutions
Relationships are still key
Form tight bonds with your clients
Rapport does not equal relationship
Create great value so your clients find you at the moment of truth