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HubSpot VP of Sales, Peter Caputa, On Inbound Marketing

Author

Wes Schaeffer
September 12, 2016

Be flexible and evolve as your company, your offering, and the market evolves.

Stream below or right click here to download the episode. 

Sales Tips you’ll learn in The Sales Podcast…

  • What it’s like to grow with a company from the 15th employee to a multi-billion valuation

  • Why you need to know how to sell even when you’re offering marketing software

  • Why you need to start small then add features to really grow

  • Why yesterday’s offering is not good enough for today

  • Why acquisition is a viable plan to scale your business

  • How to look at a partner program to grow your sales

  • Why free is not always cheaper or better

  • How to leverage free to generate leads and clients

  • Why content still matters

  • Why SEO still matters

  • Why inbound marketing matters more than ever

  • How to get good ideas for great content

  • Why just creating great content isn’t enough any longer

  • What to do if you don’t have an audience

  • What to do if you do have an audience

  • What he thinks about guest blogging

  • What you should be doing more of

  • How to increase your visibility in the marketplace

  • How buying has changed today

  • What it’s like to build total quarterly revenue to $65.0 million, up 51% compared to the second quarter of 2015.

  • What it’s like to build subscription revenue to $60.9 million, up 55% compared to the second quarter of 2015.

  • What it’s like to build professional services and other revenue to $4.1 million, up 11% compared to the second quarter of 2015.

Catch Up on The Previous Episode of The Sales Podcast

Entrepreneur Bryan Harris of Video Fruit failed and failed and failed…then succeeded.  Stream below or right click here to download the episode. 

Links Mentioned In The Sales Podcast

Please Tell Someone About The Sales Podcast

Share your appreciation for this episode by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes. It helps more than you would think.