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How To Pay For Performance With Dush Ramachandran

Make your affiliates compete to grow your sales

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Sales Tips you’ll learn today on The Sales Podcast

  • He and his wife spent many years at ClickBank

  • Grew from $95 million to $550 million

  • Paid out $1 billion then $2 billion to vendors and affiliates

  • Pay for performance

  • The higher your price, the lower percentage you can offer

  • Where do you find affiliates? Go look at ClickBank.

  • How do you get affiliates to promote you?

  • They want to know if they can make money and get paid on time and if it/you will be in it for the long haul

  • Be generous and pay on time

  • Have some competitions

  • Should you do evergreen promotions or big launches?

  • Promote competitors to your non-buyers

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Sales Growth Tools Mentioned In The Sales Podcast

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  • Take The CRM Quiz: get a free consultation with me

  • Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

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  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

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