How To Launch and Scale Your Company With Adam Honig

Wes Schaeffer
July 10, 2019

Use Machines To Bond With Prospects

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Proactive relationship management
Scarlett Johansson got him started in AI
Worked in CRMs for decades and everyone hated them
Pick good co-founders
How do they treat people under them?
Have their “underlings” interview them.
How to start with no money
- Go pre-sell your idea
- Create some AdWords to test clicks
- Launch a Facebook Page and see if it gets interest
- Get out there and mix it up
Every idea is being worked on now so don’t keep it a secret
Trained his AI on 20,000 salespeople for a year to establish a baseline
Expanded via paying customers in the B2B space
What is the expected outreach cadence
Largest customer Singapore Telecom who stress-tested their platform for security
Texting provides great results
Can take 7-10 calls and 14+ emails to get a reply
Nudge your team to stay in touch
Diversify your contacts at a target account
Spiro will build a contact tree to give you ideas on others to call via public information and data mining