How to Advertise on TV

Author

Wes Schaeffer
August 05, 2013

There is nothing good on TV While I enjoy watching sports on TV I’m not fanatical about any sporting event and I don’t watch anything without my MacBook Air on my lap.

I rely upon the announcers, which I have turned down low, to tell me if I’ve missed something good so I can rewind it. Even my second son who is a football player, won’t watch an entire game and rarely watches any of it without a laptop on his lap. (Like father like son?)

The sporadic show that is well-produced without too much socio-political commentary weaved into the storyline I usually watch via Netflix on my laptop. The one or two family shows we watch together we first record on our DVR and zoom through the commercials.

Would you like to know how to advertise on TV today with so many tools and devices created to limit your effectiveness at interrupting the viewer and embedding your marketing message?

Ford has the American Idol contestants make their commercials as part of the show. All of the judges drink from Coca Cola cups. Ford didn’t take any government money to stay alive. Neither did Coke.

To get your message out there you must understand the wants, fears, desires and concerns of your prospects. Then you must understand their viewing/reading/news-gathering/socializing/playing habits. Then you must choose the best medium—TV/radio/internet/email/mobile/direct mail—to reach them. Then you must have an easy, obvious way for them to respond. Then you must follow-up. Then…are we tired yet?

Actually, you must first be clear on why your clients buy and why should they buy from you. If you can get clear on that and you understand “the who” and “the why” you can figure out the medium.

Then maybe you can put something good on TV.

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling,