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How to Advertise on Snapchat (and Actually Make Money)
Wes Schaeffer
March 07, 2018
Use This Simple CRM Without Reading The Manual
Stream below or right click here to download the episode.
What You’ll Learn In This Episode of The CRM Sushi Podcast…
Snapchat is alive and well
Even old guys!
You own Snapchat “Channels”
If you’re boring on Snapchat you are dead
The viewers are young and savvy
They know about the “50% off” gimmicks
They know about the “Free plus shipping gimmicks”
They grew up with the internet
Be relevant
Be interesting
Be engaging
You only have 10 seconds for a Snapchat ad
If your audience is 13-25 years old you need to be on Snapchat
The young teens are not on Facebook, Twitter, or Instagram
Snapchat’s intelligence for targeting is not as detailed as Facebook
Snapchat knows your location and where you travel
Target people who spend a lot of time on this soccer field
Get in early and advertise on Snapchat now (like Facebook in 2009)
Snap Ads take up the entire screen so you get better focus from your viewers but your viewer can tap away. They are not forced to watch the entire ad and you are still charged for the impression.
Google “Snapchat influencers” and his company pops up
They are an influencer agency
They went to Snapchat early because there was less competition
Target conferences
Geo-target
Create a filter with something like an extended arm and microphone so when those attendees snap photos they can use your filter
This may only be $5 for a couple of hours to run that filter
There is a new format for consuming content
Horizontal, long-form, unedited is the classic on YouTube
Snapchat is unique for its vertical video in 10 second clips
Google AMP Stories
Examples of success include The Economist who is getting more traffic on the Snap Stories than on their website