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Grow Your Sales With Webinar Expert Jon Schumacher

Author

Wes Schaeffer
October 29, 2019

Webinars Are Not Dead

Click here to download the episode. 

Sales Tips you’ll learn today on The Sales Podcast…

  • Webinar expert

  • Over 300 webinars conducted

  • Did a live webinar for an entire year

  • His clients have sold over $10 million in revenue

  • Live webinars work well for joint ventures when the audience is warmer

  • Running cold ads is tough for live webinars. Send them to an evergreen.

  • Live can be great for rapport-building with your warm list

  • If the goal is to book-a-call after the webinar do a shorter 18-20 minute presentation that leads to a conversation after an on-demand video

  • Your best clients have more money than time

  • Get-to-the point funnel

  • Be up front

  • Tell them what to expect

  • Have a clear value proposition

  • Low-dollar offers are obviously different than high-dollar funnels

  • What’s the goal?

    • Get a prospect to a call?

    • Make a sale?

  • What is your ROAS—Return on Ad Spend

  • What’s the lifetime value of your customers?

  • It’s rarely as easy as they make it sound

  • Maybe you just need a good VSL—Video Sales Letter

  • Show-up rates are declining

  • Webinars are not events, they are campaigns

  • The money is in the follow-up

  • You might get as much as 75% of your sales in the follow-up

    • PDF version

    • Condensed video version

    • Retargeting

    • Email

  • “How can I get to Plan B faster?”

  • Most things in life don’t work out.

  • The three things you must get right

    • Your offer 

      • Strong message

      • Risk-reversal

      • Validated offer 

      • “If you can’t sell something via a Google doc to people you know well, you don’t have a good offer.”

    • Your presentation

      • Be specific with your message

    • The follow-up

  • When to use the value-stacking offer

  • He offers

    • Courses

    • Consulting

    • Done-For-You

Links Mentioned In The Sales Podcast